Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
Gillin, Paul
Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships Paul Gillin; Eric Schwartzman - Hoboken, N.J. : Wiley, 2011. - xxii, 250 p. : ill. ; 24 cm.
Includes index .
9780470639337
Marketing -- Social aspects.
Internet marketing. Social media
658.872 GIL S
Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships Paul Gillin; Eric Schwartzman - Hoboken, N.J. : Wiley, 2011. - xxii, 250 p. : ill. ; 24 cm.
Includes index .
9780470639337
Marketing -- Social aspects.
Internet marketing. Social media
658.872 GIL S