Marketing : concepts and strategies (Record no. 344358)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00523 a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788177225204 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PRI F |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : concepts and strategies |
| Statement of responsibility, etc | William M. Pride and O. C. Ferrell |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Biztantra, |
| Date of publication, distribution, etc | 2005. |
| Place of publication, distribution, etc | New Delhi : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 820p.; |
| Dimensions | 25 cm. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Strategic planning |
| Uncontrolled term | Internatioanl envolvement |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 329216 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 329217 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| -- | 329218 |
| Withdrawn status | Lost status | Damaged status | Special Collections | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 17/07/2012 | 658.8 PRI F | 451391 | 20/06/2012 | Books | |||||
| Mysore University Main Library | Mysore University Main Library | 17/07/2012 | 658.8 PRI F | 451392 | 20/06/2012 | Books |