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Marketing : concepts and strategies

Pride, William M.

Marketing : concepts and strategies William M. Pride and O. C. Ferrell - New Delhi : Biztantra, 2005. - xxxi, 820p.; 25 cm.

ISBN: 9788177225204

Subjects--Topical Terms:
Strategic marketing

Subjects--Index Terms: Strategic planning Internatioanl envolvement

Dewey Class. No.: 658.8 PRI F

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