Marketing management (Record no. 304402)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00538 a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070144910 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 SAX |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Saxena, Rajan |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc | Rajan Saxena |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata McGraw Hill Education Private Limited, |
| Date of publication, distribution, etc | 2009. |
| Place of publication, distribution, etc | New Delhi : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 883 p. ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index and bibliography reference. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing environment |
| Uncontrolled term | Advertising management |
| Uncontrolled term | Rural marketing |
| Withdrawn status | Lost status | Damaged status | Special Collections | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 07/09/2012 | 658.8 SAX | SCC00687 | 07/09/2012 | Books | 550.00 | |||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 07/09/2012 | 658.8 SAX | SCC00688 | 24/07/2012 | Books | 550.00 | |||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 07/09/2012 | 658.8 SAX | SCC00689 | 24/07/2012 | Books | 550.00 | |||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 07/09/2012 | 658.8 SAX | SCC00690 | 24/07/2012 | Books | 550.00 | |||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 07/09/2012 | 658.8 SAX | SCC00691 | 24/07/2012 | Books | 550.00 | |||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 07/09/2012 | 658.8 SAX | SCC00692 | 24/07/2012 | Books | 550.00 | |||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 07/09/2012 | 658.8 SAX | SCC00693 | 24/07/2012 | Books | 550.00 | |||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 07/09/2012 | 658.8 SAX | SCC00694 | 24/07/2012 | Books | 550.00 | |||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 07/09/2012 | 658.8 SAX | SCC00695 | 24/07/2012 | Books | 550.00 | |||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 07/09/2012 | 658.8 SAX | SCC00696 | 24/07/2012 | Books | 550.00 | |||||
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 07/09/2012 | 658.8 SAX | SCC02738 | 07/09/2012 | Books | ||||||
| Text Book Loan Section | Mysore University Main Library | Mysore University Main Library | 27/04/2012 | 658.8 SAX | 451598 | 11/04/2012 | Books | |||||
| PG Center Hassan | PG Center Hassan | 07/05/2012 | 658.8 SAX | PGH14567 | 07/05/2012 | Books |