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Marketing management

Saxena, Rajan

Marketing management Rajan Saxena - 4th ed. - New Delhi : Tata McGraw Hill Education Private Limited, 2009. - xxix, 883 p. ; 26 cm.

Includes Index and bibliography reference.

ISBN: 9780070144910

Subjects--Index Terms: Marketing environment Advertising management Rural marketing

Dewey Class. No.: 658.8 SAX

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