Modern marketing : (Record no. 290252)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00522nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8121916976 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pillai, R.S.N. |
| 245 10 - TITLE STATEMENT | |
| Title | Modern marketing : |
| Remainder of title | principles and practices |
| Statement of responsibility, etc | R.S.N. Pillai |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd revised edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | S. Chand & Company Ltd., |
| Date of publication, distribution, etc | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 401p. ; |
| Dimensions | 24 cm. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| Topical term or geographic name as entry element | Management of Distribution ( Marketing) |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Modern marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bagavathi |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 169103 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 169104 |
| -- | 169105 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| -- | 169106 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| University Graduate Library | University Graduate Library | 03/02/2012 | 658.8 PIL | UGL174725 | 03/02/2012 | Books |