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Modern marketing :

Pillai, R.S.N.

Modern marketing : principles and practices R.S.N. Pillai - 3rd revised edition - New Delhi : S. Chand & Company Ltd., 2004. - viii, 401p. ; 24 cm.

ISBN: 8121916976

Subjects--Topical Terms:
Management
Management of Distribution ( Marketing)

Subjects--Index Terms: Modern marketing

Dewey Class. No.: 658.8

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