Fundamentals of marketing (Record no. 277647)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00533nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070609527 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stanton, William J. |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentals of marketing |
| Statement of responsibility, etc | William J. Stanton, Michael J. Etzel, Bruce J. Walker |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill, Inc, |
| Date of publication, distribution, etc | 1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 668p. ; |
| Dimensions | 22 cm. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| Uncontrolled term | Business policy |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Etzel, Michael J. |
| Personal name | Walker, Bruce J. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 117416 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| -- | 117417 |
| -- | 117418 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| PG Center Hassan | PG Center Hassan | 24/11/2011 | 658.8STA | PGH1461 | 24/11/2011 | Books |