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Fundamentals of marketing

Stanton, William J.

Fundamentals of marketing William J. Stanton, Michael J. Etzel, Bruce J. Walker - 9th edition - New York : McGraw-Hill, Inc, 1991. - xxxiii, 668p. ; 22 cm.

ISBN: 0070609527

Subjects--Index Terms: Marketing Business policy

Dewey Class. No.: 658.8

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