Wellcome

MaxiMarketing : (Record no. 277543)

MARC details
000 -LEADER
fixed length control field 00503nam a22001697a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0452262380
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rapp, Stan
245 10 - TITLE STATEMENT
Title MaxiMarketing :
Remainder of title the new direction in advertising, promotion, and marketing strategy
Statement of responsibility, etc Stan Rapp, Tom Collins
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill Inc,
Date of publication, distribution, etc 1988.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 278p. ;
Dimensions 20 cm.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising
Uncontrolled term Sales promotion
Uncontrolled term Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Collins, Tom
100 1# - MAIN ENTRY--PERSONAL NAME
-- 116975
700 1# - ADDED ENTRY--PERSONAL NAME
-- 116976
Holdings
Withdrawn status Lost status Damaged status Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Koha item type
      PG Center Hassan PG Center Hassan 23/11/2011   658.8RAP PGH1492 23/11/2011 Books

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