Normal view MARC view ISBD view

MaxiMarketing :

Rapp, Stan

MaxiMarketing : the new direction in advertising, promotion, and marketing strategy Stan Rapp, Tom Collins - New York : McGraw-Hill Inc, 1988. - xiii, 278p. ; 20 cm.

ISBN: 0452262380

Subjects--Index Terms: Advertising Sales promotion Marketing

Dewey Class. No.: 658.8

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)