Advertising theory and practice (Record no. 277477)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00612nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8170407419 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chunawalla, S. A. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising theory and practice |
| Statement of responsibility, etc | S. A. Chunawalla, K. J. Kumar, K. C. Sethia, G. V. Subramanian, V. G. Suchak |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai : |
| Name of publisher, distributor, etc | Himalaya Publishing House, |
| Date of publication, distribution, etc | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 421p. ; |
| Dimensions | 20 cm. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising |
| Uncontrolled term | Business policy |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar, K. J. |
| Personal name | Sethia, K. C. |
| Personal name | Subramanian, G. V. |
| Personal name | Suchak, V. G. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 116702 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| -- | 116703 |
| -- | 116704 |
| -- | 116705 |
| -- | 116706 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| PG Center Hassan | PG Center Hassan | 23/11/2011 | 659CHU | PGH2718 | 23/11/2011 | Books |