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Advertising theory and practice

Chunawalla, S. A.

Advertising theory and practice S. A. Chunawalla, K. J. Kumar, K. C. Sethia, G. V. Subramanian, V. G. Suchak - Mumbai : Himalaya Publishing House, 1993. - viii, 421p. ; 20 cm.

ISBN: 8170407419

Subjects--Index Terms: Advertising Business policy

Dewey Class. No.: 659

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