Marketing research (Record no. 241470)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00613nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110331t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788183184294 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sontakki, C. N. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research |
| Statement of responsibility, etc | C. N. Sontakki |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Himalaya publishing House, |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v, 326p. ; |
| Dimensions | 23 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | General management |
| Topical term or geographic name as entry element | Market research and analysis |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Introducing marketing research |
| Uncontrolled term | Assessing information needs |
| Uncontrolled term | Scientific method |
| Uncontrolled term | Marketing research process |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 18287 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 18288 |
| -- | 18289 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| University Graduate Library | University Graduate Library | 31/03/2011 | 658.83 SON | UGL183933 | 31/03/2011 | Books |