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Marketing research

Sontakki, C. N.

Marketing research C. N. Sontakki - New Delhi : Himalaya publishing House, 2006. - v, 326p. ; 23 cm.

ISBN: 9788183184294

Subjects--Topical Terms:
General management
Market research and analysis

Subjects--Index Terms: Introducing marketing research Assessing information needs Scientific method Marketing research process

Dewey Class. No.: 658.83

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