Fundamentals of marketing (Record no. 237222)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00666nam a22002297a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110310t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788174466235 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Raju, M. S. |
| 245 1# - TITLE STATEMENT | |
| Title | Fundamentals of marketing |
| Statement of responsibility, etc | M.S. Raju |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Excel Books, |
| Date of publication, distribution, etc | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 174p. ; |
| Dimensions | 25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Topical term or geographic name as entry element | Marketing Management |
| Topical term or geographic name as entry element | Marketing Environment |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer Behaviour |
| Uncontrolled term | Market Segmentation |
| Uncontrolled term | Market Research and MIS |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rao, J.V. Prabhakara |
| Personal name | Madhavilatha, K. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 9252 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 9253 |
| -- | 9254 |
| -- | 9255 |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| -- | 9256 |
| -- | 9257 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 10/03/2011 | 658 RAJ R | 433778 | 10/03/2011 | Books |