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Fundamentals of marketing

Raju, M. S.

Fundamentals of marketing M.S. Raju - New Delhi : Excel Books, 2008. - xvii, 174p. ; 25 cm.

ISBN: 9788174466235

Subjects--Topical Terms:
Marketing
Marketing Management
Marketing Environment

Subjects--Index Terms: Consumer Behaviour Market Segmentation Market Research and MIS

Dewey Class. No.: 658

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