Services marketing: (Record no. 236178)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00492nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110305t xxu||||| |||| 00| 0 eng d |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 245 10 - TITLE STATEMENT | |
| Title | Services marketing: |
| Remainder of title | operations, management, and strategy/ |
| Statement of responsibility, etc | Kenneth E. Clow, David L. Kurtz |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Biztantra, |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 460p.; |
| Dimensions | 25 cm. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Topical term or geographic name as entry element | Service marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kurtz, David L. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 7634 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 7635 |
| -- | 7636 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| -- | 7637 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 05/03/2011 | 658 CLO K | 433762 | 05/03/2011 | Books |