Services marketing:
Clow, Kenneth E.
Services marketing: operations, management, and strategy/ Kenneth E. Clow, David L. Kurtz - 2nd ed. - New Delhi: Biztantra, 2008 - x, 460p.; 25 cm.
Marketing
Service marketing
658
Services marketing: operations, management, and strategy/ Kenneth E. Clow, David L. Kurtz - 2nd ed. - New Delhi: Biztantra, 2008 - x, 460p.; 25 cm.
Marketing
Service marketing
658