Principles of Marketing (Record no. 235588)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00566nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110228t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8189473050 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sharma, Sanjay |
| 245 1# - TITLE STATEMENT | |
| Title | Principles of Marketing |
| Statement of responsibility, etc | Sanjay Sharma |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Jaipur : |
| Name of publisher, distributor, etc | Oxford Book Company, |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 426p. ; |
| Dimensions | 25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Principles -- Marketing |
| Topical term or geographic name as entry element | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Strategy -- Marketing |
| Uncontrolled term | New Product -- Marketing |
| Uncontrolled term | Market Potential and Forecast |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| -- | 6247 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 6248 |
| -- | 6249 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 28/02/2011 | 658.8 SHA | 430678 | 28/02/2011 | Books |