Advertising media planning (Record no. 234804)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00542nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140326b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071071017 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 SIS B |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sissors, Jack Z. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising media planning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata McGraw Hill Education Private Limited, |
| Place of publication, distribution, etc | New Delhi : |
| Date of publication, distribution, etc | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv,480 p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| -- | Media planning |
| -- | Media |
| -- | Changing role of media planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baron, Roger B. |
| Withdrawn status | Lost status | Damaged status | Special Collections | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Competitive Cell | Mysore University Main Library | Mysore University Main Library | 26/03/2014 | 650.00 | 659.111 SIS B | 437798 | 14/02/2011 | Books |