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Advertising media planning

Sissors, Jack Z.

Advertising media planning - New Delhi : Tata McGraw Hill Education Private Limited, 2010. - xiv,480 p. ; 24 cm.

Include index

ISBN: 9780071071017

Subjects--Topical Terms:
Advertising
Media planning
Media
Changing role of media planning

Dewey Class. No.: 659.111 SIS B

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