Readings in marketing / (Record no. 180442)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00559nam a22001817a 4500 |
| 001 - CONTROL NUMBER | |
| control field | CATREF063907 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121026b xxu||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MCN H 1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McNair, Malcolm P. |
| 245 10 - TITLE STATEMENT | |
| Title | Readings in marketing / |
| Statement of responsibility, etc | Malcolm P. McNair, Harry L. Hansen |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill Book Company, Inc., |
| Date of publication, distribution, etc | 1956. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 559 p. ; |
| Dimensions | 25 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Harvard Business School case books. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hansen, Harry L. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 26/10/2012 | 658.8 MCN H | 088588 | 12/02/2011 | Books | ||||
| Mysore University Main Library | Mysore University Main Library | 30/10/2012 | 658.8 MCN H 1 | 331971 | 12/02/2011 | Books | ||||
| Mysore University Main Library | Mysore University Main Library | 30/10/2012 | 658.8 MCN H 2 | 356965 | 12/02/2011 | Books |