Readings in marketing /
McNair, Malcolm P.
Readings in marketing / Malcolm P. McNair, Harry L. Hansen - New York : McGraw-Hill Book Company, Inc., 1956. - xi, 559 p. ; 25 cm. - Harvard Business School case books. .
Marketing management
Marketing.
658.8 MCN H 1
Readings in marketing / Malcolm P. McNair, Harry L. Hansen - New York : McGraw-Hill Book Company, Inc., 1956. - xi, 559 p. ; 25 cm. - Harvard Business School case books. .
Marketing management
Marketing.
658.8 MCN H 1