Foundations of advertising theory & practice / (Record no. 168041)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00530nam a22001817a 4500 |
| 001 - CONTROL NUMBER | |
| control field | CATREF051506 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120704t xxu||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 CHU |
| Edition number | 22nd ed. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chunawalla, S. A. |
| 245 10 - TITLE STATEMENT | |
| Title | Foundations of advertising theory & practice / |
| Statement of responsibility, etc | S. A. Chunawalla |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Himalaya Publishing House, |
| Date of publication, distribution, etc | 1985. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 297 p. ; |
| Dimensions | 25 cm. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Topical term or geographic name as entry element | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sethia, K. C. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type | Special Collections |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 31/10/2012 | 659.1 CHU | 295357 | 12/02/2011 | Books | |||||
| Mysore University Main Library | Mysore University Main Library | 04/07/2012 | 659.1 CHU | 304630 | 12/02/2011 | Books | |||||
| Mysore University Main Library | Mysore University Main Library | 27/04/2017 | 659.1 CHU S | 291052 | 27/04/2017 | Books | Text Book Loan Section |