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Foundations of advertising theory & practice /

Chunawalla, S. A.

Foundations of advertising theory & practice / S. A. Chunawalla - 1st ed. - New Delhi : Himalaya Publishing House, 1985. - 297 p. ; 25 cm.

Subjects--Topical Terms:
Advertising
Marketing research

Dewey Class. No.: 659.1 CHU

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