Foundations of advertising theory and practice/ (Record no. 153549)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00534nam a2200169Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | CATREF037014 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110227s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chunawalla, S A |
| 245 ## - TITLE STATEMENT | |
| Title | Foundations of advertising theory and practice/ |
| Statement of responsibility, etc | S. A. Chunawalla, K.C. Sethia |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai: |
| Name of publisher, distributor, etc | Himalaya - Publishing House, |
| Date of publication, distribution, etc | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 835p.; |
| Dimensions | 24 cm. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertisements |
| Topical term or geographic name as entry element | Electronic media |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sethia, K.C. |
| Relator term | jt. author |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 63607 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 63608 |
| -- | 63609 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| -- | 63610 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 04/03/2011 | 659.1 CHU S | 416148 | 12/02/2011 | Books |