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Foundations of advertising theory and practice/

Chunawalla, S A

Foundations of advertising theory and practice/ S. A. Chunawalla, K.C. Sethia - Mumbai: Himalaya - Publishing House, 2000 - xvi, 835p.; 24 cm.

Subjects--Topical Terms:
Advertisements
Electronic media

Dewey Class. No.: 659.1

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