Handbook of marketing management (Record no. 146316)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00567nam a2200193Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | CATREF029781 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110226s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bose, Biplab S. |
| 245 1# - TITLE STATEMENT | |
| Title | Handbook of marketing management |
| Statement of responsibility, etc | Biplab S. Bose |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai : |
| Name of publisher, distributor, etc | Himalaya Publishing House, |
| Date of publication, distribution, etc | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1187p. ; |
| Dimensions | 22 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| Topical term or geographic name as entry element | Market segmentation |
| Topical term or geographic name as entry element | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing System |
| Uncontrolled term | Sale Forcasting and Marketing Demand |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 7770 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 7771 |
| -- | 7772 |
| -- | 7773 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 07/03/2011 | 658.8 BOS | 416365 | 12/02/2011 | Books |