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Handbook of marketing management

Bose, Biplab S.

Handbook of marketing management Biplab S. Bose - Mumbai : Himalaya Publishing House, 1998. - 1187p. ; 22 cm.

Subjects--Topical Terms:
Management
Market segmentation
Marketing

Subjects--Index Terms: Marketing System Sale Forcasting and Marketing Demand

Dewey Class. No.: 658.8

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