Advertising theory and practice (Record no. 146264)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00651nam a2200205Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | CATREF029729 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110517s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 SAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sandage, C H |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising theory and practice |
| Statement of responsibility, etc | C. H. Sandage, Vernon Fryburger and Kim Rotzoll |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Illinois : |
| Name of publisher, distributor, etc | Richard D Irwin, |
| Date of publication, distribution, etc | 1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 509 p. ; |
| Dimensions | 25 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Irwin series in marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising- media planning |
| Topical term or geographic name as entry element | Advertising |
| -- | Commercial art |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rotzoll, Kim |
| -- | Vernon Fryburger |
| Personal name | Churchill, Gilbert A |
| Relator term | editor |
| 942 ## - | |
| Koha [default] item type | Book |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 13/08/2012 | 659.1 SAN | 333170 | 12/02/2011 | Books |