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Advertising theory and practice

Sandage, C H

Advertising theory and practice C. H. Sandage, Vernon Fryburger and Kim Rotzoll - Illinois : Richard D Irwin, 1991. - xv, 509 p. ; 25 cm. - The Irwin series in marketing. .

Subjects--Topical Terms:
Advertising- media planning
Advertising
Commercial art

Dewey Class. No.: 659.1 SAN

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