Superior customer value : strategies for winning and retaining customers /
Weinstein, Art,
Superior customer value : strategies for winning and retaining customers / by Art Weinstein. - New edition. - 1 online resource : illustrations (black and white)
9781351214322 1351214322 9781351214339 1351214330 9781351214315 1351214314 9781351214346 1351214349
10.4324/9781351214346 doi
Customer services--Management.
Consumer satisfaction.
HF5415.5
658.812
Superior customer value : strategies for winning and retaining customers / by Art Weinstein. - New edition. - 1 online resource : illustrations (black and white)
Part I Customer Value Mindset Chapter 1. Customers Want Exceptional Value Now! Chapter 2. Be Customer-Centric Chapter 3. Business Models and Value Propositions Part II Customer Value Strategies Chapter 4. Segmentation and Customer Value Chapter 5. Service Excellence Chapter 6. Quality, Price and Image Chapter 7. Building Rock-Solid Customer Relationships Part III Customer Value Measurement Chapter 8. Customer Value Metrics Chapter 9. Customer Loyalty and Retention
9781351214322 1351214322 9781351214339 1351214330 9781351214315 1351214314 9781351214346 1351214349
10.4324/9781351214346 doi
Customer services--Management.
Consumer satisfaction.
HF5415.5
658.812