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Consumer Behavior /

G Schiffman, Leon

Consumer Behavior / Leon G. Schiffman and Kanuk Lazar Leslie - 8th ed. - New Delhi : Prentice-Hall of India Private Limited, 2005. - (Various pagings) ; 22 cm.

Including index

ISBN: 81-203-2350-5

Subjects--Topical Terms:
Market Segmentation

Subjects--Index Terms: Consumer Research Consumer learning

Dewey Class. No.: 658.8342 SCH K

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