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Strategic brand management : building, measuring and mannaging brand equity.

Keller Kevin Lane

Strategic brand management : building, measuring and mannaging brand equity. Keller Kevin Lane - New-Delhi : Prentice-Hall 0f India, 2004. - 788 p,: illustrations, 26 cm.

included index

ISBN: 8120323092

Subjects--Topical Terms:
Brands and Brands Management.
Brand Positioning and Value.

Dewey Class. No.: 658.827 KEL

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