Key account management in financial services : tools and techniques for building strong relationships with major clients
Cheverton Peter
Key account management in financial services : tools and techniques for building strong relationships with major clients Peter Cheverton ,Tim Huges ,Bryan foss, and Marlin Stone - New Delhi: Kogan Page, 2004. - xiv, 329 p: 26 cm
Include Index
9780749444457
Financial services industry -- Management.
Selling -- Key accounts.
Marketing -- Key accounts.
332.106 CHE
Key account management in financial services : tools and techniques for building strong relationships with major clients Peter Cheverton ,Tim Huges ,Bryan foss, and Marlin Stone - New Delhi: Kogan Page, 2004. - xiv, 329 p: 26 cm
Include Index
9780749444457
Financial services industry -- Management.
Selling -- Key accounts.
Marketing -- Key accounts.
332.106 CHE