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International marketing

Czinkota, Michael R.

International marketing Michael R. Czinkota, - 10th edition - New Delhi : Cengage Learning India Pvt. Ltd, 2013. - xxxv, 677p. ; 24 cm.

ISBN: 9788131520727

Subjects--Topical Terms:
Marketing
Globalization

Subjects--Index Terms: Pricing Export marketing Foreign trade promotion Australasia Export marketing--Management

Dewey Class. No.: 658.848CZI R

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