000 03985nam a2200613Ii 4500
001 9781315734668
003 FlBoTFG
005 20211012173951.0
006 m o d
007 cr
008 181112t20182019fluab ob 001 0 eng d
020 _a9781315734668
_q(e-book : PDF)
035 _a(OCoLC)1053853007
040 _aFlBoTFG
_cFlBoTFG
_erda
041 1 _aeng
072 7 _aBUS
_x000000
_2bisacsh
072 7 _aBUS
_x052000
_2bisacsh
072 7 _aLAN
_x004000
_2bisacsh
072 7 _aKJSP
_2bicscc
100 1 _aSison, Marianne D.,
_eauthor.
245 1 0 _aCorporate Social Responsibility, Public Relations and Community Engagement :
_bEmerging Perspectives from South East Asia /
_cby Marianne D. Sison and Zeny Sarabia-Panol.
250 _aFirst edition.
264 1 _aBoca Raton, FL :
_bRoutledge,
_c[2018].
264 4 _c©2019.
300 _a1 online resource (200 pages) :
_b4 illustrations, text file, PDF.
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
490 1 _aRoutledge New Directions in Public Relations & Communication Research
504 _aIncludes bibliographical references and index.
505 0 0 _t1. Introduction: Exploring the Connections.2. Beyond Nation Building: CSR and Sustainability in Indonesia.3. CSR/PR Discourse as Advocacy and Aspirational Talk in Malaysia.4. CSR as Social Development in Postcolonial Philippines.5. Singapores Strategic Social Enterprise and Inclusive CSR.6. Sustainable Community Development and Risk Mitigation in Thailand.7. Blurring CSR/PR Boundaries: Transactional Approaches in Vietnam.8. Conclusion: Connecting the Narratives
520 3 _aDiverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility.In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries-Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam-the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance.This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.
530 _aAlso available in print format.
650 7 _aBUSINESS & ECONOMICS / Public Relations.
_2bisacsh
650 7 _aLANGUAGE ARTS & DISCIPLINES / Communication Studies.
_2bisacsh
650 7 _aCorporate social responsibility.
_2bisacsh
650 7 _acommunity development.
_2bisacsh
650 7 _aPublic Relations.
_2bisacsh
650 7 _aparticipatory communication.
_2bisacsh
650 7 _asocial change.
_2bisacsh
650 7 _asouth east asia.
_2bisacsh
650 0 _aSocial responsibility of business
_zSoutheast Asia.
650 0 _aPublic relations
_zSoutheast Asia.
650 0 _aCommunity development
_zSoutheast Asia.
650 0 _aCommunity development.
650 0 _aPublic relations.
650 0 _aSocial responsibility of business.
655 0 _aElectronic books.
700 1 _aSarabia-Panol, Zeny,
_eauthor.
710 2 _aTaylor and Francis.
776 0 8 _iPrint version:
_z9781138838123
830 0 _aRoutledge New Directions in Public Relations & Communication Research.
856 4 0 _uhttps://www.taylorfrancis.com/books/9781315734668
_zClick here to view.
999 _c550092
_d550027