000 03999nam a22005775i 4500
001 978-3-030-33212-9
003 DE-He213
005 20211012173920.0
007 cr nn 008mamaa
008 200222s2020 sz | s |||| 0|eng d
020 _a9783030332129
_9978-3-030-33212-9
024 7 _a10.1007/978-3-030-33212-9
_2doi
050 4 _aQB495-500.269
072 7 _aTTDS
_2bicssc
072 7 _aSCI005000
_2bisacsh
072 7 _aTTDS
_2thema
082 0 4 _a520
_223
082 0 4 _a500.5
_223
100 1 _aDrigani, Fulvio.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
245 1 0 _aCommunicating Space Exploration
_h[electronic resource] :
_bChallenges, State of the Art and Future Trends /
_cby Fulvio Drigani.
250 _a1st ed. 2020.
264 1 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2020.
300 _aXV, 114 p. 49 illus., 43 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aSpace and Society,
_x2199-3890
505 0 _aWhat this book is about -- Science and Space in Society (by Rossella Spiga) -- Institutional Space Communication -- Space Communication for the Public -- Space Communication for the stakeholders -- Some Space missions and events as case studies on space communication -- Future trends in Space Communication.
520 _aThis book offers an enlightening analysis of the ways in which the communication of space explorations has evolved in response to political and social developments and the availability of new media and communication tools. Important challenges to effective communication are discussed, including the diversity of audiences, the risks associated with space missions, and continuing skepticism about the benefits of space research despite the many associated day-to-day applications. In addition, future trends in communication are examined with reference to likely trends in space exploration over the coming century. Besides space communication for the public, the need for targeted messaging to each group of stakeholders - decision makers, media, opinion leaders, the scientific community, and industry - is analyzed in detail. A series of case studies of particular space missions, both successful and unsuccessful, is presented to illustrate key issues. The book has significant implications for the communication of science in general and will be of interest to a wide audience, including space scientists, science communication professionals, people fascinated by exploration and discovery, stakeholders, and educators.
650 0 _aSpace sciences.
650 0 _aCommunication.
650 0 _aPublic relations.
650 0 _aInternet marketing.
650 1 4 _aSpace Sciences (including Extraterrestrial Physics, Space Exploration and Astronautics).
_0https://scigraph.springernature.com/ontologies/product-market-codes/P22030
650 2 4 _aCommunication Studies.
_0https://scigraph.springernature.com/ontologies/product-market-codes/X28000
650 2 4 _aMedia and Communication.
_0https://scigraph.springernature.com/ontologies/product-market-codes/412010
650 2 4 _aCorporate Communication/Public Relations.
_0https://scigraph.springernature.com/ontologies/product-market-codes/513040
650 2 4 _aOnline Marketing/Social Media.
_0https://scigraph.springernature.com/ontologies/product-market-codes/513010
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783030332112
776 0 8 _iPrinted edition:
_z9783030332136
776 0 8 _iPrinted edition:
_z9783030332143
830 0 _aSpace and Society,
_x2199-3890
856 4 0 _uhttps://doi.org/10.1007/978-3-030-33212-9
912 _aZDB-2-PHA
912 _aZDB-2-SXP
950 _aPhysics and Astronomy (SpringerNature-11651)
950 _aPhysics and Astronomy (R0) (SpringerNature-43715)
999 _c550026
_d549961