| 000 | 03593nam a2200349Ii 4500 | ||
|---|---|---|---|
| 001 | 9781138916470 | ||
| 008 | 180813s2018 fluab ob 001 0 eng d | ||
| 020 |
_a9781138916470 _q(e-book : PDF) |
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| 035 | _a(OCoLC)1044733737 | ||
| 040 |
_aFlBoTFG _cFlBoTFG _erda |
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| 050 | 4 |
_aPN1995.9.M29 _bB37 2018 |
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| 072 | 7 |
_aPER _x004010 _2bisacsh |
|
| 072 | 7 |
_aAP _2bicscc |
|
| 082 | 0 | 4 |
_a384/.80688 _223 |
| 100 | 1 |
_aBarnwell, Robert G., _eauthor. |
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| 245 | 1 | 0 |
_aGuerrilla film marketing : _bthe ultimate guide to the branding, marketing and promotion of independent films and filmmakers / _cby Robert G. Barnwell. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aBoca Raton, FL : _bRoutledge, an imprint of Taylor and Francis, _c2018. |
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| 300 |
_a1 online resource (320 pages) : _b1 illustrations |
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| 336 |
_atext _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 505 | 0 | _achapter 1 Guerrilla Branding, Marketing and Promotion -- chapter 2 Creating an Irresistible Brand Identity -- chapter 3 Building an Engaged Community of Friends and Fans -- chapter 4 Marketability vs Playability (or "How to Produce Niche-Dominating Blockbusters") -- chapter 5 Pitching and Networking -- chapter 6 Key Art and Posters -- chapter 7 Teasers and Trailers -- chapter 8 Behind-the-Scenes Photos, Production Stills, Videos, Interviews and Special Features -- chapter 9 IMDb - Marketing and Promotion -- chapter 10 Social Media and Video Marketing Platforms -- chapter 11 Dedicated Film and Filmmaker Websites -- chapter 12 Electronic Press Kits (EPKs) and Press Books -- chapter 13 Media Relations and Public Releases -- chapter 14 Event Marketing: Premiers, Festivals, Film Markets and Other Events -- chapter 15 High-Impact Low-Cost Advertising and Promotion -- chapter 16 Distribution. | |
| 520 | 3 | _aCreate an irresistible brand image and build an audience of loyal and engaged fans...Guerrilla Film Marketingtakes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, GuerrillaFilmMarketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process.Written byleading film industry professional Robert G. Barnwell, GuerrillaFilm Marketingteaches readers how to:Master the fundamentals of guerrilla branding, marketing and promotion;Create an integrated marketing plan and calendar based on realistic budgets and expectations;Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings;Assemble behind-the-scenes pictures, videos and documentaries;Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); andMaximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies.GuerrillaFilm Marketingis filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more. | |
| 650 | 0 |
_aLow budget films _xMarketing. |
|
| 650 | 7 |
_aPERFORMING ARTS / Reference. _2bisacsh |
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| 650 | 0 | _aIndependent films. | |
| 650 | 0 |
_aMotion pictures _xMarketing. |
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| 710 | 2 | _aTaylor and Francis. | |
| 776 | 0 | 8 |
_iPrint version: _z9781138916463 _w(DLC) 2017057460 |
| 856 | 4 | 0 |
_uhttps://www.taylorfrancis.com/books/9781138916470 _zClick here to view. |
| 999 |
_c546096 _d546031 |
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