000 03668cam a2200517 i 4500
001 9781003018926
003 FlBoTFG
005 20211012160825.0
006 m o d
007 cr |||||||||||
008 200428t20212021enka ob 001 0 eng
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9781003018926
_qelectronic book
020 _a1003018920
_qelectronic book
020 _z9781000173918
_qelectronic book
_qelectronic book
020 _a9781000173956
_qelectronic book
020 _a100017395X
_qelectronic book
020 _z9781000173932
_qelectronic book
_qMobipocket
020 _z9780367893927
_qhardcover
035 _a(OCoLC)1154962590
035 _a(OCoLC-P)1154962590
050 4 _aHD59.6.R8
_bS74 2021
072 7 _aBUS
_x052000
_2bisacsh
072 7 _aLAN
_x004000
_2bisacsh
072 7 _aKJSP
_2bicssc
082 0 0 _a659.0947
_223
245 0 0 _aStrategic communications in Russia :
_bpublic relations and advertising /
_cedited by Katerina Tsetsura and Dean Kruckeberg.
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2021.
264 4 _c©2021
300 _a1 online resource (xiv, 252 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bn
_2rdamedia
338 _aonline resource
_bnc
_2rdacarrier
490 1 _aRoutledge new directions in PR & communication research
520 _a"This book serves as a reader exploring the scholarly inquiry, professional education and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications, including public relations and advertising, rather than investigating all areas of communication in Russia. Within the context of Russia's history, culture and ideology, the book begins by tracing the development of communication as a field, as a discipline, and as a social institution in Russia. It then samples current studies in Russian strategic communications, examining this professional specialization's current state and likely future directions. The book's authors are mostly Russians who are experts in their specializations. Chapters are predicated upon the premise that this is an exciting time of great opportunity for Russian strategic communications. However, in Russia, exploiting such opportunities for strategic communications scholarship, education, and professional practice presents challenges within the context of that nation's cultural, historical, and ideological heritage that presently may be unique. The book concludes with a prognosis of the future of Russian strategic communications. The book is recommended reading for a worldwide audience of strategic communications scholars, educators, students, and practitioners. Such readers will find the book of interest and of unique value as the book will help them to better understand, appreciate, and respect Russian strategic communications, its genesis, and present state"--
_cProvided by publisher.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aPublic relations
_zRussia (Federation)
650 0 _aAdvertising
_zRussia (Federation)
650 0 _aStrategic planning
_zRussia (Federation)
650 7 _aBUSINESS & ECONOMICS / Public Relations
_2bisacsh
650 7 _aLANGUAGE ARTS & DISCIPLINES / Communication
_2bisacsh
700 1 _aTsetsura, Katerina,
_eeditor.
700 1 _aKruckeberg, Dean,
_eeditor.
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781003018926
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c545673
_d545608