000 04183cam a2200613Mu 4500
001 9781003025344
003 FlBoTFG
005 20211012160814.0
006 m o d
007 cr cnu---unuuu
008 201031s2021 xx o 000 0 eng d
040 _aOCoLC-P
_beng
_cOCoLC-P
020 _a9781000218091
020 _a1000218090
020 _a1000218074
020 _a9781000218084
_q(Mobipocket ebook)
020 _a1000218082
020 _a9781003025344
_q(ebook)
020 _a100302534X
020 _a9781000218077
_q(electronic bk.)
020 _z0367457911
020 _z9780367457914
020 _z9780367902544 (pbk.)
024 7 _a10.4324/9781003025344
_2doi
035 _a(OCoLC)1202455573
_z(OCoLC)1197724783
035 _a(OCoLC-P)1202455573
050 4 _aHF5415
072 7 _aBUS
_x016000
_2bisacsh
072 7 _aBUS
_x043030
_2bisacsh
072 7 _aBUS
_x043060
_2bisacsh
072 7 _aKJS
_2bicssc
082 0 4 _a658.8
_223
100 1 _aBeveridge, Ivana.
245 1 0 _aIntercultural Marketing
_h[electronic resource] :
_bTheory and Practice.
260 _aMilton :
_bTaylor & Francis Group,
_c2021.
300 _a1 online resource (245 p.)
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
500 _aDescription based upon print version of record.
505 0 _aCover -- Half Title -- Title -- Copyright -- Contents -- Preface -- Acknowledgments -- 1 The Globalization Imperative -- 2 Decoding Culture: The Basics of Cultural Literacy -- 3 Universal Criteria for Understanding Cultures -- 4 Conceptual East-West Differences: Psychological Processes, Philosophical Traditions, Stimuli Processing, and Paradoxical Thinking -- 5 Conceptual East-West Differences: Intercultural Communication and Religious Beliefs -- 6 Frameworks for Interpreting Cultural Differences -- 7 Language Considerations in Intercultural Markets
505 8 _a8 Research Considerations in Intercultural Markets -- 9 Conclusion -- Index
520 _aWith companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from marketing practice.Built on a strong, cross-disciplinary theoretical foundation and extensive practice experience, this concisely written text is a practical guide to understanding the intricacies of cultural influence on consumption, and for the design and implementation of effective intercultural marketing strategies, focused on branding and promotion. The book uses representative, well-known corporate cases while also including dynamic examples from the sharing economy, blockchain, and emerging economy companies. Incorporating strategy, sociology, linguistics, cross-cultural communications, psychology, philosophy, religious studies, and economics, the book is particularly distinguished from the mainstream by introducing non-Western frameworks.Upper-level undergraduate and postgraduate students of marketing and international business will benefit from the book's new concepts and novel methods, as well as clear objectives, examples, and discussion topics in each chapter. Instructors will appreciate the inclusion of a semester-long project for students, allowing them to wear the "practitioner's hat" and including practice in a netnographic research method.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aMarketing
_xCross-cultural studies.
650 0 _aConsumers
_vCross-cultural studies.
650 0 _aInternational trade.
650 7 _aBUSINESS & ECONOMICS / Consumer Behavior
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / International / Marketing
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Marketing / Research
_2bisacsh
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9781003025344
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c545655
_d545590