000 03170cam a22004938i 4500
001 9780429424847
003 FlBoTFG
005 20211012150428.0
006 m d | |
007 cr |||||||||||
008 190718s2019 enk ob 001 0 eng
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9780429424847
_q(ebook)
020 _a0429424841
020 _a9780429756221
_q(electronic bk. : PDF)
020 _a0429756224
_q(electronic bk. : PDF)
020 _a9780429756207
_q(electronic bk. : Mobipocket)
020 _a0429756208
_q(electronic bk. : Mobipocket)
020 _a9780429756214
_q(electronic bk. : EPUB)
020 _a0429756216
_q(electronic bk. : EPUB)
020 _z9781138354395
_q(hardback)
035 _a(OCoLC)1110660345
035 _a(OCoLC-P)1110660345
050 0 0 _aHT325
072 7 _aBUS
_x081000
_2bisacsh
072 7 _aJHBS
_2bicssc
082 0 0 _a659.2/930776
_223
245 0 0 _aUrban events, place branding and promotion :
_bplace event marketing /
_cedited by Waldemar Cudny.
264 1 _aMilton Park, Abingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2019.
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bn
_2rdamedia
338 _aonline resource
_bnc
_2rdacarrier
490 0 _aRoutledge contemporary perspectives on urban growth
520 _a"Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote, and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities, and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in Events Marketing and Management, Tourism and the broader field of Urban Geography. The concluding chapter also proposes future research directions"--
_cProvided by publisher.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aCity promotion.
650 0 _aPlace marketing.
650 0 _aSpecial events
_xMarketing.
650 7 _aBUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism
_2bisacsh
700 1 _aCudny, Waldemar,
_eeditor.
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9780429424847
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c543076
_d543011