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005			20190719105106.0
006			m d
007			cr un|||||||||
008			120820s2012 enka o 000 0 eng d
020			_a9781780529134 (electronic bk.) : _c£67.95 ; €97.95 ; $124.95
040			_aUtOrBLW _cUtOrBLW
050		4	_aHF5415 _b.T69 2012
072		7	_aKJMV7 _2bicssc
072		7	_aBUS043060 _2bisacsh
072		7	_aBUS043030 _2bisacsh
080			_a658.8
082	0	4	_a658.8 _223
245	0	0	_aToward a better understanding of the role of value in markets and marketing _h[electronic resource] : _bspecial issue / _cedited by Stephen L. Vargo, Robert F. Lusch.
260			_aBingley, U.K. : _bEmerald, _c2012.
300			_a1 online resource (xv, 252 p.) : _bill.
490	0		_aReview of marketing research, _x1548-6435 ; _vv. 9
505	0		_aIntroduction : a contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén, Bård Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framework of value / Irene C.L. Ng, Laura A. Smith.
520			_aIn their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
650		7	_aBusiness & Economics _xMarketing _xResearch. _2bisacsh
650		7	_aBusiness & Economics _xInternational _xMarketing. _2bisacsh
650		7	_aSales & marketing management. _2bicssc
650		0	_aMarketing.
650		0	_aValue.
700	1		_aVargo, Stephen L., _d1945-
700	1		_aLusch, Robert F.
776	1		_z9781780529127
856	4	0	_uhttp://www.emeraldinsight.com/1548-6435/9
999			_c505919 _d505854