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005 20190719103226.0
006 m o d
007 cr |n|||||||||
008 160408s2016 enk ob 001 0 eng d
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019 _a946161639
_a946263693
_a946880067
020 _a9780081003602
_q(electronic bk.)
020 _a0081003609
_q(electronic bk.)
020 _z9780081003565
020 _z0081003560
020 _a0081003560
020 _a9780081003565
024 3 _a9780081003565
035 _a(OCoLC)946105546
_z(OCoLC)946161639
_z(OCoLC)946263693
_z(OCoLC)946880067
050 4 _aTP374
072 7 _aTEC
_x012000
_2bisacsh
082 0 4 _a664/.09
_223
245 0 0 _aIntegrating the packaging and product experience in food and beverages :
_ba road-map to consumer satisfaction /
_cedited by Peter Burgess.
264 1 _aDuxford :
_bWoodhead Publishing is an imprint of Elsevier,
_c�2016.
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aWoodhead Publishing series in food science, technology and nutrition ;
_vnumber 296
588 0 _aOnline resource; title from PDF title page (EBSCO, viewed April 18, 2016).
504 _aIncludes bibliographical references and index.
505 0 _aFront Cover; Integrating the Packaging and Product Experience in Food and Beverages; Related titles; Integrating the Packaging and Product Experience in Food and Beverages; Copyright; Contents; List of Contributors; Woodhead Publishing Series in Food Science, Technology and Nutrition; Preface & Acknowledgments; 1 -- Multisensory Packaging Design: Color, Shape, Texture, Sound, and Smell; 1.1 Introduction; 1.2 Neuroscience-Inspired Packaging Design; 1.3 Packaging Color; 1.4 Packaging Shape; 1.5 Packaging Texture; 1.6 Packaging Weight; 1.7 Ease of Opening; 1.8 Auditory Packaging Design.
505 8 _a1.9 Olfactory Packaging Design1.10 Tasty Packaging; 1.11 Individual/Cultural Differences in Multisensory Packaging Design; 1.12 Conclusions; References; 2 -- Consumer Reactions to On-Pack Educational Messages; 2.1 The Food Label as an Information Source; 2.2 A Model of Consumer Processing of On-Pack Information; 2.3 Effects of Major Types of On-Pack Messages; 2.3.1 Nutrition Labeling; 2.3.2 Health and Nutrition Claims; 2.3.3 Sustainability Information; 2.4 The Role of Context; 2.5 New Developments in Package Communication; References; 3 -- Designing Inclusive Packaging.
505 8 _a3.1 Noninclusive Packaging3.2 Inclusive Design; 3.3 A Framework for Inclusive Design; 3.3.1 Explore; 3.3.2 Create; 3.3.3 Evaluate; 3.3.4 Manage; 3.4 Empathy Tools; 3.5 Simulation; 3.5.1 Wearable Simulators; 3.5.1.1 Vision Impairment Simulators; 3.5.1.2 Dexterity Impairment Simulators; 3.5.2 Software Simulators; 3.5.3 Case Study 1: Biscuit Packaging; 3.5.4 Case Study 2: Resealable Labels; 3.6 Personas; 3.6.1 Case Study 3: Black Magic; 3.7 Conclusions; 3.8 Future Work and Trends; References; 4 -- Omni-Channel Retail-Challenges and Opportunities for Packaging Innovation; 4.1 Introduction.
505 8 _a4.2 The Omni-Channel Shopping Experience4.2.1 Omni-Channel Grocery Retail; 4.3 Innovative Packaging for Omni-Channel Retail; 4.3.1 Packaging for Omni-Channel Marketing; 4.3.2 Packaging for Omni-Channel Transport; 4.4 Packaging as the Omni-Channel Integrator; 4.5 Satisfying Customers Through Omni-Channel Packaging Innovation; 4.6 Summary; References; 5 -- Emotion Measurements and Application to Product and Packaging Development; 5.1 Introduction; 5.2 Emotion Measurement Methods in Sensory and Consumer Studies and Applied Consumer Neuroscience.
505 8 _a5.2.1 What Are Emotions and What Emotions Are We Measuring?5.2.2 Measuring Emotions Using Verbal Languages and Pictures; 5.2.2.1 Explicit Measurements: Verbal and Visual Self-Reports; Verbal Self-Reports: Predetermined and Product-Specific Questionnaires; Pros and Cons of Using Questionnaires to Measure Emotions; Visual Self-Report; Self-Assessment Manikin Technique; Product Emotion Measuring Instrument; 5.2.2.2 Implicit Measurements: Implicit Association and Emotive Projection Test; Implicit Association Test; Emotive Projection Test.
520 _aIntegrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the interrelationship between packaging and the product experience. In both industry and academia there has been a growing interest in investigating approaches that capture consumer responses to products that go beyond traditional sensory and liking measures. These approaches include assessing consumers' emotional responses, obtaining temporal measures of liking, as well as numerous published articles considering the effect of situation and context in the evaluation of food and beverage products. For fast-moving consumer goods (FMCG) products in particular, packaging can be considered as a contributor to consumer satisfaction. Recent cross-modal research illustrated consumers' dissatisfaction or delight with a product can be evoked when there is dissonance between the packaging and the product experience. The book includes an extensive overview of an adapted satisfaction scale that has been tailored for the food and beverage sector and which identifies varying satisfaction response modes such as contentment, pleasure, and delight with a product. This is an important development as it provides insights about products that can be used to market specific categories and brands of foods and beverages. The book demonstrates the value of this approach by bringing together case studies that consider the interrelationships between packaging design, shape, on-pack sensory messages, expectations, and consumer satisfaction with the product.
650 0 _aFood
_xPackaging.
650 0 _aBeverages
_xPackaging.
650 7 _aTECHNOLOGY & ENGINEERING
_xFood Science.
_2bisacsh
650 7 _aBeverages
_xPackaging.
_2fast
_0(OCoLC)fst00831053
650 7 _aFood
_xPackaging.
_2fast
_0(OCoLC)fst00930550
655 4 _aElectronic books.
700 1 _aBurgess, Peter,
_eeditor.
776 0 8 _iPrint version:
_tIntegrating the packaging and product experience in food and beverages.
_dDuxford : Woodhead Publishing is an imprint of Elsevier, �2016
_z9780081003565
_z0081003560
_w(OCoLC)932174243
830 0 _aWoodhead Publishing in food science, technology, and nutrition ;
_vno. 296.
856 4 0 _3ScienceDirect
_uhttp://www.sciencedirect.com/science/book/9780081003565
999 _c503894
_d503829