000 | 00565nam a22001697a 4500 | ||
---|---|---|---|
020 | _a0-07-060395-2 | ||
041 | _aENG | ||
082 | _a658.802 LAL | ||
100 | _aLal Rajiv. | ||
245 |
_aMarketing management : text and cases. _cRajiv Lal; John A Quelch; V Kasturi Rangan. |
||
260 |
_aNew Delhi, India: _bTata McGraw-Hill Publishing Company Limited. _c2005. |
||
300 |
_axiii, 812 p; _c26 cm. |
||
500 | _aIncluding Index. | ||
650 | _aMarketing Management. | ||
653 | _aMarketing Management - Case studies. | ||
700 |
_aQuelch John A _a Rangan V Kasturi |
||
999 |
_c465278 _d465213 |