000 00565nam a22001697a 4500
020 _a0-07-060395-2
041 _aENG
082 _a658.802 LAL
100 _aLal Rajiv.
245 _aMarketing management : text and cases.
_cRajiv Lal; John A Quelch; V Kasturi Rangan.
260 _aNew Delhi, India:
_bTata McGraw-Hill Publishing Company Limited.
_c2005.
300 _axiii, 812 p;
_c26 cm.
500 _aIncluding Index.
650 _aMarketing Management.
653 _aMarketing Management - Case studies.
700 _aQuelch John A
_a Rangan V Kasturi
999 _c465278
_d465213