| 000 | 00488nam a22001457a 4500 | ||
|---|---|---|---|
| 020 | _a9780074633380 | ||
| 041 | _aeng | ||
| 082 | _a659.19 PAR | ||
| 100 | _aParameswaran M G | ||
| 245 |
_aFCB-Ulka brand building advertising : concepts and cases _cParameswaran M G |
||
| 260 |
_aNew Delhi : . _bTata McGraw-Hill Pub.; _c2001.; |
||
| 300 |
_avii, 212p, ; _billutration,; _c 29 cm + 1 compact disc (4 3/4 in.).; |
||
| 500 | _ainclude index | ||
| 650 | _aAdvertising -- Brand name products .; | ||
| 999 |
_c464228 _d464163 |
||