000 00562nam a22001457a 4500
020 _a780761935889
041 _aenglish
082 _a743665881734VEL
100 _asanal kumar velayudhan
245 _aRural marketing : targeting the non-urban consumer
_c Sanal Kumar Velayudhan
260 _aLos Angeles
_b Response Books
_c2009
300 _a249 p
_c22 cm
500 _ainclude index
650 _aMarketing -- India.
_aConsumer behavior -- India.
_aIndia -- Rural conditions.
_aBUSINESS & ECONOMICS -- Marketing -- General.
_aBUSINESS & ECONOMICS -- Distribution.
999 _c463446
_d463381