000 00531nam a22001457a 4500
020 _a9788125913085
041 _aEng
082 _a658.5 RAM
100 _aKumar S Ramesh
245 1 0 _aManaging Indian brands : marketing concepts and strategies
_cS Ramesh Kumar
260 _aNew Delh :
_b Distributors, UBS Publisher's Distributors,
_c2001.
300 _axiv, 487 p :
_b23 cm
500 _aInclude Index
650 _a Brand name products -- India -- Management.
_aBranding (Marketing) -- India.
_aBrand name products -- Management.
999 _c462625
_d462560