000			00398nam a22001337a 4500
020			_a780761997368
082			_a659.1 TIW
100			_aTiwari Sanjay
245			_aThe (un)common sense of advertising : getting the basics right _cSanjay
260			_aThousand Oaks, Calif. _bSage Publications Inc _c2002
300			_a322 p _c24 cm
500			_aInclude index
650			_aAdvertising. _aMarketing.
999			_c460963 _d460898